The Gateway Database
The Gateway is the only source of precise up-to-date medical device usage data in Asia Pacific. Our Gateway series of market trackers are an in-depth analysis of historical and current demand behaviors and enable predictive assessment of potential preference trends amongst healthcare and commercial settings. We believe that versatile access to depth and granularity in usage data is critical in identifying opportunities as competition intensifies.
The information found in Clearstate’s Gateway market trackers allow companies to:
Market plan
Validate historical and current installations at granular brand and model levels.
Plan for annual target based on market realities.
Assess competition
Assess market performance of competitors over time.
Track competitor activities and market share at granular level.
Evaluate channel sales and effectiveness
Track replacement and procurement cycles in order to reinforce sales and marketing planning.
Measure channel effectiveness through granular level sales performance over time.
Identify opportunities for new market growth
Monitor changes in new product usage and technology adoptions.
Identify new market opportunities and “greenfields” in product line, geography and customer segments.