Format of deliverables
Clearstate’s data extends beyond simply offering top-line usage information in the Gateway. We believe flexible access to depth and granularity in usage data is critical in identifying opportunities as competition intensifies. Our database tracker is designed by surveying very large sample sizes and enables you to cost-effectively and comprehensively segment the medical device sector with versatility.
| DELIVERABLES FOR EACH MODALITY | GATEWAY DATABASE |
|---|---|
| Device placement, utilization, and consumption data | |
| Total installation (brand and models) | x |
| Brand share breakdown of installation | x |
| Average age of installations | x |
| SEGMENTATIONS | GATEWAY DATABASE |
|---|---|
| Application area | x |
| Device model, brand, and country of origin of supplier | x |
| Facility type (hospitals, clinics, commercial labs, blood banks) | x |
| Facility subtypes (private vs public ownership) | x |
| Facility size (high, mid, low, volume) | x |
| Geography (provincial, national, regional) | x |
| City (tier 1, tier 2, tier 3 as defined by economic development) | x |
Standard Benefits
Satisfaction trackers regular monitoring of users and decision makers satisfaction of products, technology and services
Concept testing in-depth testing of new technology, feature designs, and service concepts for potential new product launches
Size & share trackers bi-annual tracking of equipment installations and purchases
Dipstick ad-hoc study quick survey to investigate specific business and market topics based on customer’s perspectives
Customized in-depth study customized research involving quantitative and qualitative customer insights
Direct marketing access to user contacts for marketing and promotional spiels
Optional Custom Solutions
Additional add-on services are offered to supplement the Gateway database, further expanding its value in providing insights and direction in Asia’s rapidly changing medical device market landscape.
market sizing projects usage and demand data of our sample to the universe and translates volume data into value sales in dollar terms.
optional add-on questions added to a smaller sample of users within the existing survey to gain greater insights on customer buying behaviors, preferences and future expectations (services, technology and innovations).
direct marketing applications profile the decision making process, existing usage patterns and preferences, and identify decision makers in a selected number of key targeted accounts for effective direct marketing and selling.
opportunity mapping solutions displays the units installed, brands used, age of usage by city, province and region for easy locating of potential target users.