Clinical development programs
Investigate competitors clinical development programs to support specific treatment and diagnostics claims. Understand what competitor “A” is doing in their clinical development program for the launch of a specific product in a market.
Portfolio management strategy
Profile competitors’ management of the product and/or service portfolio, specifically in terms of brand positioning, marketing and sales activities. Understand how do key direct competitors currently manage their portfolio of products; what are the product lines of priority; how are these products positioned in the market; and what are their marketing programs.
Sales force management activities
Profile competitors’ sales force management, including sales force size, geographical distribution, collaboration with intermediaries, sales compensation and incentive schemes. Review past and ongoing marketing and sale efforts in order to determine results vis a vis objectives. Establish ROI, efficiencies and inefficiencies to refocus spending. Implement programs to optimize marketing investments.
Comparative analytics
Profile ‘best-in-class’ competitors and implement proactive strategy. Anticipate and qualify choices and consequences made by competitors, suppliers, customers, and governments organizations. Assess competitors in terms of their strengths and weaknesses and compare and contrast their different key success factors vis-à-vis the client. Understand how to compare against main competitors; how to overtake our competitors’ market position; how to optimally set-up to anticipate and react upon competitors’ moves; how to redefine the market and make competition less relevant; how will the entry of a new competitor in the market affect the bottom line; and how to identify and test the plausible trends that will affect your company’s future.