Customer segmentation and mapping strategy
Profile customers according to their likely behavior and potential profitability. Compare cost to acquire and service customer against customer profits and costs to retain. Understand how to develop effective customized marketing programs; how to increase profitable customer acquisition and retention; and how to establish appropriate product features and service levels.
Pricing analytics
Chose most appropriate pricing method and determine pricing strategy to match company growth’s goals. Establish efficient pricing to avoid commoditization, maximize differentiation, command price premiums and maximize profits. Understand how price-sensitive customers are and why; how to avoid destructive price wars between competitors; and how to create switching costs and maintain pricing power.
Customer retention strategy
Develop long-term relationships with the most profitable customers and develop “stickiness” with growing accounts. Implement the right in-house architecture to ensure customer loyalty goals are aligned with internal frameworks. Understand what factors increase the present value of customers over longer periods of time and how to balance short-term gains with long-term loyalty.
New product launch strategy
Review and evaluate product and service options before launch. Assess and decide on optimal launch options based on ROI, manufacturing and technology risks, time-to-market, customer and competitive reactions, patents and intellectual property.