The GatewayData-driven healthcare intelligenceGateway solutions identify realistic opportunities and enable growth strategies through current, credible, granular data for the IVD and Surgical sectors.
Product benefits Focussed and relevant – a business intelligence solution that is both data-centric and in-market driven. Accurate and granular – delivers precise, credible market / customer data and forecasts for the main medical device industries globally. Reliable and actionable – for strategists, sales and marketers who need credible market data to support their decision-making.
What’s included?Comprising two data solution services – IVD Gateway and Surgical Gateway: IVD Gateway tracks IVD segment value size and comprehensive international and domestic suppliers’ brand share through its two product solutions, Size & Share Plus & LabPRO Plus. Includes market data for each of the major IVD segments across 36 countries and territories. Surgical Gateway tracks surgical procedure volumes and surgical device usage at customer segment level through its two product solutions, Size & Share Plus & Surgical Procedure Volume Plus. Includes market data for each of the major surgical device and procedure segments across 25 countries.
Use The Gateway to: Identify genuine growth opportunities across existing and emerging healthcare markets. Deliver in-market data and insights to define sales targets and support realistic forecasts. Facilitate targeted selling by identifying customers with the highest ROI; helps improve customer service and relationship management. Help guide product R&D by understanding usage patterns to optimise product design and new launches. Enable winning sales & Go-To-Market (GTM) strategies by tracking competitors’ share of business and prioritising customer/therapy areas for investment growth.
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